Tuesday, October 12, 2010

I was invited to the media launch of Promina held at Spotlight, Don Chino Roces Avenue, Makati City this morning. I went with my younger sister and fellow mommy blogger Renz.


From left to right: Mr. Julio D. Sy Jr. (President of TAO Corporation), Rene dela Calzada (President of TriDharma Marketing Corporation), Mr. Andi Setiadi (Advisor of Indofood), Ms. Susan Buhain (Marketing Manager of Indofood), Fely Velandria (former FNRI consultant), and Dr. Felizardo Gatcheco, MD, MSc (Associate Professor, Pediatric Gastroenterologist and Clinical Epidemiologist)



Ms. Fely Velandria presented the results of national nutrition surveys conducted by the Food and Nutrition Research Institute (FNRI) that reveal the nutrition status of Filipino children aged 0 to 5 years old



Dr. Felizardo Gatcheco talked about “Bridging the Nutrition Gaps via Evidence-based Complementary Feeding”

Promina is a nutritious food supplement for children aged 6 months to 2 years. It is the top selling baby food product in Indonesia and other Asian countries. Promina is produced by Indofood, one of the largest food conglomerates in Indonesia.


Everyone was welcome to try the different variants of Promina



Azrael during the Promina taste test

Why Should Mothers Choose Promina for their Babies?

1. Promina is nutritious.
Promina is made from all-natural ingredients and contains 15 vitamins and 8 minerals that aid in the development of healthy brain cells. Promina also contains prebiotic FOS (Fructo Oligo Saccharide) to help the digestive system, making it the perfect complementary food for breast milk. What’s more, Promina has no preservatives, artificial colors, sweeteners and MSG.


Promina Baby Cereal

Breast milk is the ideal food for infants from 0 to 6 months. As babies grow older, however, they will be needing more calories and nutrients, so in addition to breast milk, more nutritious foods should be given to babies from 6 months onwards. These are called complementary foods. Complementary foods help infants get accustomed to eating the foods that adults eat and acquaint them with the different tastes and textures of food.

2. Promina is taste-appealing.
Seven flavors of Promina will be introduced to the Philippines, namely: chicken and vegetables, brown rice and chicken, brown rice, mung bean, banana, beef and broccoli, and salmon in lemon sauce. With these choices of gourmet meals for your little one, you’ll definitely find one that your baby will love.

3. Promina is affordable.
Mothers on a budget do not have to worry about the price of Promina because it’s quite affordable. You will be surprised that Promina is available in sachets for as low as Php8.75. You can also purchase a box of Promina with 4 sachets for only Php49.00 or a box of Promina for Php68.00. Promina will also be sold in leading supermarkets and sari-sari stores.


Promina sachets, Php8.75 each



100g box of Promina with 4 sachets (1 sachet = 25 grams), Php49.00



120g box of Promina, Php68.00

The Companies behind Promina

Indofood is the leading total foods solution company in Indonesia. It produces noodles, dairy products, food seasonings, snack foods, biscuits, flour, cooking oil, pasta, and syrup.

TAO Corporation is a community of companies that is focused on supply chain services. It started as a molasses trading company and now has four core businesses, namely: health and wellness, distribution and marketing, resources, and services.

TriDharma Marketing Corporation is the consumer brands distribution arm of TAO Corporation. It is the sole distributor of Gandour chocolates, Nutri-C powdered juices, Energen creal drink, Kopiko 3-in-1 coffee, and Promina baby cereal.

The event lasted for 4 hours. We learned a lot from the informative talk given by the speakers, and we also brought home a number of Indofood products to try!


Thanks, Shiela, for inviting us to this product launch!


4 pensive thought/s:

wow, sarap naman ma-invite sa mga product launchings just like this. sayang lang wala na kong babies aged 0-2. for sure, bbili ako niyan! :)

dumalaw lang uli, tetcha! i forgot to return the favor ! ngayon lang hehehe :)

 

Robinson's Supermarket are selling the product at a much, much higher price. Are the prices you posted, the SRP? If so, Robinson's is definitely very high priced.

 

ok n ok para s tulad kong mom n choosy s food ng baby ko atleast meron ng ibang vviands to choose like mung beans, beef brocolli and so on. new flavor, new good taste. thanks to promina

 

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