Friday, March 26, 2010

Do you always find yourself buying products that you don’t need because of their attractive point of purchase displays? Don’t be surprised. Companies are now spending more on custom POP displays to heighten product awareness and increase product sales. However, customers nowadays are more discerning, that is, they tend to purchase items whose POP displays reflect the quality of the products being advertised. Business owners should take this into consideration when hiring people to do their POP displays.

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