Sunday, January 31, 2010

I attended Johnson’s Bedtime Discoveries at Ascott Residences, Glorietta 4, Makati City yesterday morning. I was so glad I went because I learned a lot about why sleep is important for our baby’s development and how a three-step bedtime routine can help us moms give our babies the peaceful slumber that they need. The event was hosted by Ms. Tin-Tin Bersola-Babao. Dr. Luis Rivera of the Philippine Society of Sleep Medicine also gave an informative talk on the importance of sleep in infants.








Why Is Sleep Important?
A good night’s sleep for babies is more than just rest. It is a time that babies are more receptive to growth. Did you know that three times more growth hormones are released during sleep than when babies are awake? Sleep also affects every aspect of a child’s physical, emotional, cognitive, and social development.

Does Your Baby Sleep Well at Night?

Most Filipino parents would say yes to that question, but that is far from the truth. A Global Sleep Survey spearheaded by Johnson & Johnson in 2005 revealed that Filipino babies have the lowest number of night-time sleep hours than their Asian and Caucasian counterparts. Filipino and Asian babies also experience longer night-time awakenings than most babies in Europe and in the U.S.

What Are Some of the Factors That Affect My Baby’s Sleep?

Lack of consistent bedtime routine plays a big part in the lack of good night-time sleep for Filipino babies. Changing hands in putting baby to sleep, from mom to lola to yaya, as well as distractions in the room where the baby sleeps, such as activities and noise levels, are also contributing factors.

Johnson’s Baby Bedtime Routine

To help give your babies the sufficient amount of sleep that they need, Johnson & Johnson came up with the Johnson’s Baby Bedtime Routine, a clinically proven method that stretches baby’s sleep by as much as 23%.

Step 1: A Warm Bath or Punas


A nice warm bath or a simple punas with Johnson’s Baby Bedtime Bath will tell your baby that she is on her way to bed.

Step: 2: A Soothing Massage


After bathing, give your infant a soothing massage using Johnson’s Baby Bedtime Lotion to get her ready for sleep. Touch Therapy has been shown to contribute to healthy weight gain, improve babies’ immunity, and calm babies when they are irritable.

Step 3: Some Quiet Time


After bathing and giving your baby a soothing massage, it’s now time for some quiet moments with your little one. You may begin quiet time by applying Johnson’s Baby Powder. Talk softly to your baby, sing a lullaby, or read her a bedtime story. Your baby will drift off to dreamland in no time.

You can visit this website for more helpful information on baby’s sleep.


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