Calling all children aged 7 to 10 years old! If you have the skills and passion to write, produce and direct your very own short films, then join Tang KiddiCine Film Festival!

Tang, the brand that champions kids’ independence, challenges children to show us the world through their eyes by launching the first ever Tang KiddiCine Film Festival.

Because Kids Can
KiddiCine was inspired by a dream to create an avenue for children to write, produce, and direct their very own short films. The theme for the first ever KiddiCine Film Festival is “Because I Can.” The ideas, stories, and vision for the theme of our little film makers will come alive in 5-minute movies that will be shown at the first KiddiCine Film Festival in November.

The Journey Begins
Starting today until October 28, children aged 7 to 10 years old can send in their short stories that will be the basis of their film. They can draw a picture, take a photo and write up the most creative ideas to capture the attention of the Screening Committee who will judge entries based on Creativity, Originality and Adherence to the Theme.

Short-listed entries will be notified in person and the top five finalists will receive the Tang Golden Ticket that entitles them to a 3-day KiddiCine Film Workshop where they will be taught a short background on film, basic filming techniques and basic scriptwriting by six of today’s most respected Advertising Directors and Producers, namely: Richard Ang, Ianco Dela Cruz, Erik Matti, Erin Pascual, Matthew Rosen, and Christian Acuna.

Contest Requirements
Entries should be composed of a completed application form (with a short summary of the story) and an endorsement letter from the parents / guardian. All these have to be sent as “Tang KiddiCine Film Entry” to Ogilvy and Mather, Philippines, 25/F Picadilly Star Building, 4th Avenue corner 27th St, Fort Bonifacio Global City, Taguig City 1634 or you can also send entries online.

For more information on contest requirements and to download the form, you may go online to www.facebook.com/tangkiddicine or search for Tang KiddiCine on www.facebook.com. Deadline is on October 28, 2010.

Tang, the country’s leading powdered juice brand recently conducted a social experiment entitled "Do You Know Kids?" to see if Filipino kids nowadays are ready to be given more independence and if they can be trusted to make bigger decisions and more responsible, grown-up choices.

One hundred Filipino children between the ages of seven and nine years old were given Php500.00 each to spend on anything they want. A makeshift shopping paradise was created where kids can buy toys, foods, school supplies and have other options like a charity box where they can donate their money or save the money they received if they want to. More than 50% of the mothers interviewed expected their kids to spend their money on toys and food because they believe their children are too young to make responsible decisions.

The results were surprising. Ninety-nine out of 100 children saved most of their money, many of the kids gave to charity, half of them bought school supplies, and one child spent all of his money on food and toys, not for himself, though, but to give as gifts to his brothers and sisters. The parents were so proud of their kids. Isn’t it amazing to know that today’s Filipino kids aren’t what we perceive them to be?


Cyn Icasas, Kraft Beverage Category Marketing Manager, has this to say: “Tang believes that just like the refreshing results of this social experiment, today’s kids can surprise, amaze and delight us in many more ways than we can imagine. Whether it be in school, in their community or in their own families, kids can shine when we least expect them to—all they need is to be given a chance.”