I was invited to the media launch of Promina held at Spotlight, Don Chino Roces Avenue, Makati City this morning. I went with my younger sister and fellow mommy blogger Renz.


From left to right: Mr. Julio D. Sy Jr. (President of TAO Corporation), Rene dela Calzada (President of TriDharma Marketing Corporation), Mr. Andi Setiadi (Advisor of Indofood), Ms. Susan Buhain (Marketing Manager of Indofood), Fely Velandria (former FNRI consultant), and Dr. Felizardo Gatcheco, MD, MSc (Associate Professor, Pediatric Gastroenterologist and Clinical Epidemiologist)


Ms. Fely Velandria presented the results of national nutrition surveys conducted by the Food and Nutrition Research Institute (FNRI) that reveal the nutrition status of Filipino children aged 0 to 5 years old


Dr. Felizardo Gatcheco talked about “Bridging the Nutrition Gaps via Evidence-based Complementary Feeding”
Promina is a nutritious food supplement for children aged 6 months to 2 years. It is the top selling baby food product in Indonesia and other Asian countries. Promina is produced by Indofood, one of the largest food conglomerates in Indonesia.


Everyone was welcome to try the different variants of Promina


Azrael during the Promina taste test
Why Should Mothers Choose Promina for their Babies?

1. Promina is nutritious.
Promina is made from all-natural ingredients and contains 15 vitamins and 8 minerals that aid in the development of healthy brain cells. Promina also contains prebiotic FOS (Fructo Oligo Saccharide) to help the digestive system, making it the perfect complementary food for breast milk. What’s more, Promina has no preservatives, artificial colors, sweeteners and MSG.


Promina Baby Cereal
Breast milk is the ideal food for infants from 0 to 6 months. As babies grow older, however, they will be needing more calories and nutrients, so in addition to breast milk, more nutritious foods should be given to babies from 6 months onwards. These are called complementary foods. Complementary foods help infants get accustomed to eating the foods that adults eat and acquaint them with the different tastes and textures of food.

2. Promina is taste-appealing.
Seven flavors of Promina will be introduced to the Philippines, namely: chicken and vegetables, brown rice and chicken, brown rice, mung bean, banana, beef and broccoli, and salmon in lemon sauce. With these choices of gourmet meals for your little one, you’ll definitely find one that your baby will love.

3. Promina is affordable.
Mothers on a budget do not have to worry about the price of Promina because it’s quite affordable. You will be surprised that Promina is available in sachets for as low as Php8.75. You can also purchase a box of Promina with 4 sachets for only Php49.00 or a box of Promina for Php68.00. Promina will also be sold in leading supermarkets and sari-sari stores.


Promina sachets, Php8.75 each


100g box of Promina with 4 sachets (1 sachet = 25 grams), Php49.00


120g box of Promina, Php68.00
The Companies behind Promina

Indofood is the leading total foods solution company in Indonesia. It produces noodles, dairy products, food seasonings, snack foods, biscuits, flour, cooking oil, pasta, and syrup.

TAO Corporation is a community of companies that is focused on supply chain services. It started as a molasses trading company and now has four core businesses, namely: health and wellness, distribution and marketing, resources, and services.

TriDharma Marketing Corporation is the consumer brands distribution arm of TAO Corporation. It is the sole distributor of Gandour chocolates, Nutri-C powdered juices, Energen creal drink, Kopiko 3-in-1 coffee, and Promina baby cereal.

The event lasted for 4 hours. We learned a lot from the informative talk given by the speakers, and we also brought home a number of Indofood products to try!


Thanks, Shiela, for inviting us to this product launch!

I was invited to the product launch of Avon’s newest baby, AVON BABY, yesterday at Arts in the City, Bonifacio Global City, Taguig. The event was hosted by Ms. Isa Litton. It was supposed to be a day of activities for mothers and children, but I went without my son because he has classes yesterday. I brought along my younger sister instead.


Playshop Kids


Isa Litton


Mike Gudgin, Avon’s President & General Manager


From left to right: Isa Litton, Dra. Joy Ty-Sy, Ann Soliven, and Elyss Punsalan
Avon is known to put the needs of women at the forefront, becoming a companion in every woman’s life journey from the teenage years to womanhood. The company continuously develops world-class products that cater to every woman’s changing needs. Now, Avon introduces its newest product line catering to mothers, the Avon Baby Line of baby soothing oil, tear-free baby wash and shampoo, and baby moisturizing lotion.


All Avon Baby products are infused with naturally-derived ingredients like conditioning Vitamin E, soothing aloe, and calming chamomile. Because they are mild and gentle, Avon Baby products are perfect for baby’s special skin care needs. Each Avon Baby product is hypoallergenic and free of parabens and dyes. These products are paediatrician-tested, mother-approved, and baby-friendly. What’s more, the Avon Baby collection comes in bottles that make it easy for mothers to apply the products with one hand while holding their babies in the other.

Avon Baby Moisturizing Lotion (200ml), Regular Price Php250.00
Avon Baby Moisturizing Lotion keeps baby’s skin gentle, soft, and cuddly. It is lightweight and non-greasy, and it is absorbed quickly by the skin.

Avon Baby Tear-Free Head-to-Toe Wash and Shampoo (200ml), Regular Price Php240.00
The two-in-one Avon Baby Wash and Shampoo is mild and gentle, perfect for cleansing baby’s hair and body without drying baby’s delicate skin. Because it’s tear-free, it causes no irritation to baby’s eyes.

Avon Baby Soothing Oil (200ml), Regular Price Php260.00
Avon Baby Soothing Oil moisturizes and softens baby’s skin without the greasy after-feel. Babies sleep better when massaged with Avon Baby Soothing Oil because it’s infused with chamomile.

The audience was given samples of the Avon Baby products. I applied a small amount of the Avon Baby Moisturizing Lotion on my skin, and I love it! Indeed, it’s very mild, and its gentle scent lingered long after the event.

We had a sumptuous buffet lunch first before the product launch, giveaways, and photo opps.


What I had for lunch


What’s on my sister’s plate


Freebies!


Isa Litton and Tetcha


Isa Litton and my sister Meann
Thanks, Avon, for inviting us! I used your head-to-toe wash and shampoo on my son before he went to school today. He loves the smell of it, and so do I! He wanted me to apply the moisturizing lotion on him, too, but we're already late for school.